As mothers of young girls, Whulandary Herman and Artika Sari Devi found themselves frustrated by the lack of age-appropriate makeup options available on the market. They yearned for products that were formulated specifically for sensitive skin, free from harsh chemicals, and offered a vibrant range of colors and textures that children would love.
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Inspired by their daughters' love for all things beauty, and their own backgrounds as former Puteri Indonesia titleholders, they embarked on a journey to create a makeup line that would empower young girls to express themselves creatively and confidently. They envisioned a brand that would not only be safe and fun but also encourage self-expression and inspire a love for beauty from a young age.
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We prioritize safety with gentle, high-quality ingredients.
We ensure top-quality products that meet the highest standards.
We encourage children to express their creativity through makeup.
We believe in empowering children to embrace their unique beauty.
We want makeup to be a fun and enjoyable experience for children.
